Business event · USA
Grand Business Event
A business event website: a bright first screen, speakers and ticket types, everything a person who has seen the banner for the first time needs.
2 seasons 2023 and 2024
Advertising in the Yandex Advertising Network
Advertising in the Yandex Advertising Network: we find clients before they search
The Yandex Advertising Network shows your ads on websites, in apps and services where your audience goes. It suits widening reach, reminding people about you and bringing back those who have already been on the website.
- Estimate
- after the brief
- Launch
- from 7 days
- Formats
- banners and video
What is included
What is included in managing the Yandex Advertising Network
- AudiencesSegments by interests, behavior and lookalikes of your clients.
- CreativesImages and texts for different segments, testing variants.
- RetargetingWe bring back those who were on the website but did not leave a request.
- PlacementsWe switch off the placements that spend the budget without requests.
- AnalyticsGoals in Yandex Metrica and UTM tags: you can see which creative brings clients.
- OptimizationEvery week we adjust audiences, creatives and bids based on data about requests.
Cases
Pages that work well with reach advertising
Webinar · USA
GO AI × Force
A webinar landing page: a clear offer and registration in one step, a convenient entry point for reach advertising.
Online service · Moscow
Location City
The memorable Vice City style: the website is recognized when people return to it after advertising.
Open the websiteStages
How the work goes
- StrategyAudiences, offers and a forecast of the price of a request.Days 1–3
- CreativesImages, texts and setting up campaigns.Days 3–7
- TestsWe compare creatives and segments and clean up placements.Weeks 2–4
- ScaleWe increase reach where requests are cheaper.Then
Cost
What the cost is made of
We calculate for the task
Management is paid monthly. The advertising budget is paid separately, directly to Yandex.
- Strategy and audience segments
- Creatives for ads
- Retargeting
- Cleaning up placements
- Yandex Metrica and goals
- A monthly report on requests
Approach
When you need the Yandex Advertising Network and when search
Search catches demand, the Yandex Advertising Network creates it
In search advertising is seen by those who are already looking for the service. The Yandex Advertising Network shows ads to people who are not searching yet but fit by interests and behavior. That is why requests from the network are usually cheaper, but they need to be “warmed up”.
The creative decides
In the Yandex Advertising Network a person is not looking for you: they have to be stopped. We make creatives with a clear offer and test several variants to find the ones that give requests, not just clicks.
Retargeting is the fastest result
Most visitors leave the website without a request. Retargeting in the Yandex Advertising Network reminds them about you and often gives the cheapest requests in the account.
Clean placements
Some placements in the network spend the budget on random clicks. We regularly switch such placements off, so that the money goes to real people.
We will calculate your project in 1 business day
Leave your number: we will call you for 15 minutes, clarify the task and send an estimate within a business day.
- A call15 minutes: task, timeline, budget
- Estimatethe cost and timeline within a business day
- Contractwe fix the scope and payment
- Startwe start work
Request sent
Thank you! We will contact you shortly.
Questions
Frequently asked questions
How much does managing the Yandex Advertising Network cost?
Management is a fixed monthly payment, which we calculate for your niche. The advertising budget is paid separately, directly to Yandex.
How does the Yandex Advertising Network differ from Yandex Direct?
Direct in search shows ads to those who are already looking for the service. The Yandex Advertising Network is banners and ads on websites and in apps for those who fit by interests. We run them as separate services.
Who makes the creatives?
We do: images and texts for each audience segment, with testing of variants.
Does the Yandex Advertising Network suit a narrow niche?
For narrow niches retargeting and lookalike segments work better. We will say honestly at the brief if the network does not suit you.
Can the Yandex Advertising Network be launched without a website?
A landing page is needed. If you do not have one, we will make a landing page for the advertising in 14 days.