Yandex Direct in Astana
Yandex Direct that brings people ready to buy
We set up and run search advertising in Yandex for businesses in Kazakhstan: we collect queries with the intent to buy, write ads, connect Metrica and count the price of each request.
- Estimate
- after the brief
- Launch
- from 7 days
- Analytics
- Yandex Metrica
What is included
What is included in managing Yandex Direct
- SemanticsQueries with the intent to buy: “order”, “price”, “in Astana”, and separate groups for each service.
- Negative keywordsWe cut off “free”, “vacancies”, “do it yourself” and other queries that eat the budget.
- AdsHeadlines and texts for the groups of queries, sitelinks and clarifications.
- Yandex MetricaGoals for requests, calls and clicks to WhatsApp, linked to advertising campaigns.
- Bidding strategiesWe choose a strategy for the goal: requests at the right price, not clicks.
- Weekly optimizationWe adjust bids, queries and ads based on data about requests.
Cases
Projects the advertising leads to
LuxCar Almaty
A premium car rental in Almaty: the fleet, the terms and a WhatsApp request from the first screen.
Open the website
Syndicate Auto
A car rental website with 300+ pages for queries: landing pages for each group of ads.
1 200+ visits from search a month
Read the story
Alyans Interiors
A calculator of the cost of partitions on the website: the person comes from advertising already with an approximate estimate.
Paid off in the first weeks
Open the websiteStages
How the work goes
- AnalysisDemand in Yandex, competitors, a forecast of the budget and the price of a request.Days 1–3
- SetupCampaigns, ads, Metrica and goals.Days 3–7
- TrainingThe strategy collects data, and we remove ineffective queries.Weeks 2–4
- OptimizationWe lower the price of a request and widen the reach.Then
Cost
What the cost is made of
We calculate for the task
Management is paid monthly. The advertising budget is paid separately, directly to Yandex.
- Analysis of demand and competitors
- Semantics and negative keywords
- Ads with extensions
- Yandex Metrica and goals
- Bidding strategies for requests
- A monthly report on requests
Approach
Yandex Direct in Kazakhstan: what we pay attention to
Less competition means a cheaper request
In Kazakhstan most businesses advertise in Google, so in Yandex competition is lower in many niches. This is a chance to get requests cheaper, if campaigns are set up carefully.
A separate page for a group of queries
A person who searched for “car rental without a driver” should land on a page about exactly that. When a website has many landing pages, like Syndicate Auto, advertising works more effectively.
Metrica is the basis of optimization
Without goals in Yandex Metrica Direct’s auto-strategies do not understand what a request is. We set up goals for forms, calls and WhatsApp before advertising starts.
Search and the Yandex Advertising Network are separate
We run search campaigns and the Yandex Advertising Network as different services: they have different audiences, creatives and prices of a request.
We will calculate your project in 1 business day
Leave your number: we will call you for 15 minutes, clarify the task and send an estimate within a business day.
- A call15 minutes: task, timeline, budget
- Estimatethe cost and timeline within a business day
- Contractwe fix the scope and payment
- Startwe start work
Request sent
Thank you! We will contact you shortly.
Questions
Frequently asked questions
How much does managing Yandex Direct cost?
Management is a fixed monthly payment, which we calculate after a review of the niche. The advertising budget is paid separately, directly to Yandex.
Does Yandex Direct work in Kazakhstan?
Yes. Part of the audience in Kazakhstan searches in Yandex, and in many niches competition there is lower than in Google.
Is the Yandex Advertising Network included in managing Direct?
No, we run the Yandex Advertising Network as a separate service: it has different creatives and a different strategy.
When will the first requests come?
Launch takes 3–7 days, and the first requests usually come right after moderation. A stable price of a request is visible after 2–4 weeks.
Can Direct and Google be run at the same time?
Yes, they are different services. We combine the report on them into one.