Website of the premium car rental Syndicate Auto

The task

The website was built on Tilda and looked like a free template, while the client’s fleet is premium: business class, SUVs, limousines. The first impression did not match the level of the cars.

The second problem was traffic. The client needed a flow from search, not only from ads: a paid click in Almaty gets more expensive every season, while organic traffic works all the time.

Before and after

On the left is the old Tilda website, on the right the new one. Drag the slider.

Before · Tilda Now

What we did

The same four stages as on the studio’s other websites, only instead of a Tilda template the site was built from scratch. Below is every stage with real frames.

1. Week 1

   Analysis and semantics

   • Semantics
   • Structure

   We studied the niche of premium rental and the competitors in Almaty, collected queries by classes, brands and services and arranged them across the pages.

   • Customer queries. Car rental with a driver, sublease and long-term rental: every query got its own page.
   • Catalog. Filters by class: SUVs, crossovers, sedans, minivans.
   • Languages. Russian, Kazakh and English versions.

   Page map

   Home

   • FleetSUVsCrossoversSedansMinivans
   • Rental with a driver
   • Sublease
   • Long-term rental
   • ArticlesLong-term car rentalCars for sublease

   Every service and every car class got its own page

   syndicateauto.kz/ru/auto-park

   

   Language versions

   • RUsyndicateauto.kz/rumain
   • KZsyndicateauto.kz/kzKazakh
   • ENsyndicateauto.kz/enEnglish

   Three versions of the site for search queries in each language

2. Weeks 2–3

   Prototype and design

   • Prototype
   • Design

   We designed the catalog and the car cards and drew a design that supports the premium look: a dark palette and large photos of the cars.

   • Premium presentation. A dark palette, large photos of the cars and calm typography that match the level of the fleet.
   • Catalog and cards. Filters by class and brand, a search across the fleet and a page for every car.
   • Quick request. A car selection button and WhatsApp contact on every screen.

   syndicateauto.kz/ru

   

   the Tilda website before the redesign

   

   syndicateauto.kz/ru/services

   

3. Weeks 3–5

   Development

   • Layout
   • Admin panel
   • Languages

   We built the website from scratch without site builders and made the admin panel, three language versions and quick request forms.

   • Code without site builders. The website is written from scratch, so it opens fast and is not limited by what a template can do.
   • Responsive layout. The catalog and the cards are convenient on a phone: this is how clients choose cars more often.
   • Admin panel. The client’s team adds cars, prices and articles on its own.

   

   

   

4. Launch

   Launch and handover

   • Migration
   • Training

   We moved the site to the server, connected analytics and request forwarding, and trained the client’s team.

   • Migration and launch. We published the site and checked all language versions and forms.
   • Handover. We handed over the access and showed how to change the fleet and the texts.

   Launch

   1. Move to the servera working website
   2. Analyticsgoals and requests
   3. Handoveraccess and training
   4. Growth from search1,200+ visitors per month

Design mockups

We first draw the whole website as complete mockups: from the home page to the 404 page. Below is the general view of the mockups and the key blocks of the page.

The solution

• We rebuilt the website from scratch: a premium design that matches the level of the fleet
• More than 300 pages in three languages built around search queries
• A catalog where every model and every class has its own page
• An admin panel where the client’s team adds cars and prices on its own

We write the code ourselves: no site builders and no templates.

Code Republic

The result

Client review