Contextual advertising in Astana

Contextual advertising that counts requests, not clicks

We set up and run advertising in Google search: we show ads to those who are already searching for your service. We report in requests and the price of a request, not impressions.

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The Alyans Interiors project
Estimate
after the brief
Launch
from 7 days
Report
requests and their price

What is included

What is included in managing contextual advertising

  1. Niche analysisWe study demand, competitors and their ads, and forecast the price of a request.
  2. Semantics and negative keywordsWe collect queries with the intent to buy and cut off the untargeted ones, so you do not pay for empty clicks.
  3. AdsWe write ads for each group of queries and test variants.
  4. AnalyticsGoals for requests, calls and WhatsApp, UTM tags: you can see which queries bring clients.
  5. OptimizationEvery week we adjust bids, queries and ads based on real requests.
  6. A landing pageIf the current website does not convert, we will make a landing page for the advertising.

Cases

Advertising we run

Doctor Dent
Healthcare · Astana

Doctor Dent

Advertising to a clinic’s website since March 2026: clicks from ads are the main source of visits, and search adds another 14.6K.

62.2K visits from ads

Read the story
Syndicate Auto
Car rental · Almaty

Syndicate Auto

Advertising for a rental in Almaty: visits grew by almost one and a half times compared with the previous period, time on the website by a third.

+49% visits compared with the previous period

Read the story
Alyans Interiors
Interior · Astana

Alyans Interiors

A website with a calculator of the exact cost of partitions: untargeted requests are filtered out even before the call. Traffic comes from search and advertising.

Paid off in the first weeks

Open the website

Yandex Metrica

Yandex Metrica figures of our clients

Screenshots of the “Traffic sources” report as they are, without edits. “Clicks from ads” include all of the client’s advertising campaigns. In the Syndicate Auto report, page views are selected.

A Yandex Metrica report: Doctor Dent, March to September 2026

Doctor Dent

Medicine · Astana · March to September 2026

  • Visits87.4K
  • From ads62.2K
  • Visitors71.1K
  • From search14.6K
A Yandex Metrica report: Syndicate Auto, January to September 2026

Syndicate Auto

Car rental · Almaty · January to September 2026

  • Visits39.5K
  • Growth in visits+49%
  • Time on the website1 min 17 s
  • Bounces25%

Stages

How the work goes

  1. AnalysisDemand, competitors, budget and a forecast of the price of a request.Days 1–3
  2. SetupSemantics, ads, analytics and goals.Days 3–7
  3. TrainingWe collect data, switch off what is ineffective and strengthen what works.Weeks 2–4
  4. ScaleWe lower the price of a request and widen the reach.Then

Cost

What the cost is made of

We calculate for the task

Management is paid monthly. The advertising budget is paid separately, directly to the advertising system.

  • Niche and competitor analysis
  • Semantics and negative keywords
  • Ads and their testing
  • Setting up goals and analytics
  • Weekly optimization
  • A report on requests and their price
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Approach

Why advertising does not bring requests, and how we fix it

The advertising leads to a weak page

The most common reason for expensive requests is not the settings but the page the person lands on. We look at the whole chain: query → ad → page → form. If needed, we make a landing page for the advertising.

Money goes on untargeted queries

Without negative keywords advertising is shown for “free”, “vacancies”, “do it yourself”. We build exclusion lists from day one and add to them every week.

No analytics of requests

If requests are not linked to advertising, there is nothing to optimize. We set up goals and UTM tags: every request arrives in CRM or Telegram with the campaign and the query.

Google, Direct and the Yandex Advertising Network are different tools

Search advertising catches ready demand, the Yandex Advertising Network creates new demand. We run them as separate services, so that each channel has its own strategy and budget.

We will calculate your project in 1 business day

Leave your number: we will call you for 15 minutes, clarify the task and send an estimate within a business day.

  1. A call15 minutes: task, timeline, budget
  2. Estimatethe cost and timeline within a business day
  3. Contractwe fix the scope and payment
  4. Startwe start work

Questions

Frequently asked questions

How much does contextual advertising cost in Astana?

Management is a fixed monthly payment; its size depends on the number of campaigns and regions. You pay the advertising budget separately, directly to the advertising system, and we agree its size after the niche analysis.

What advertising budget is needed?

It depends on the niche and competition. After the analysis we give a forecast of the price of a request and a recommended budget.

When will requests start coming?

We launch advertising in 3–7 days. The first requests usually come in the first days, a stable price of a request is visible after 2–4 weeks.

Do you work with Yandex Direct?

Yes, as a separate service. We also run the Yandex Advertising Network (YAN) separately.

Do I need a new website for advertising?

Not necessarily. If the current website does not convert, we will suggest a landing page for the advertising, launched in 14 days.

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