Website of the Doctor Dent dental chain

The task

The dental website was small: a few pages with a general description of the services. The client came to us for a redesign with a focus on SEO, so that patients would find the clinic in search on their own, not only through advertising.

A search engine has nothing to show for a specific query if “Teeth treatment” is a single paragraph on a general page. A person looks for their own problem: a toothache, an implant, braces for a child. So every such problem needs its own page.

What we did

We followed the same process as on the studio’s other websites: demand first, then design, then development and launch. Below is every stage with frames from the mockups.

1. Week 1

   Analysis and semantics

   • Semantics
   • Structure

   We studied the niche and the competitors, collected patient queries and arranged them on a page map: every patient problem has its own page.

   • Patient queries. We collected how patients phrase the problem: “my tooth hurts”, “I need an implant”, “my teeth are crooked”.
   • Page map. Services, symptoms and questions before treatment are arranged into sections: 12 problem sections and the pages inside them.
   • Competitors in the niche. We looked at what the clinics of Astana show and how they show it, and found what is missing in search results.
   • Languages. We planned three language versions: Russian, Kazakh and English.

   Page map

   Home

   • ServicesIf a tooth hurtsIf you need an implantIf your teeth are crookedIf you are afraid of dental treatment8 more sections
   • Doctors
   • BlogCaries under a fillingAn oral irrigator or dental floss
   • Gallery

   The site structure is built around patients’ questions, not around how the clinic is organized

   Language versions

   • RUdoctor-dent.kzmain
   • KZdoctor-dent.kz/kzKazakh
   • ENdoctor-dent.kz/enEnglish

   Three versions with hreflang markup: search engines show each visitor the right language

2. Weeks 2–3

   Prototype and design

   • Prototype
   • Design

   We designed the templates that hundreds of pages grow from and drew a design with a request form and installments on the first screen. The clinic’s signature green, light blocks and large typography.

   • Page templates. The list of services, a service page, the blog and an article card: hundreds of pages grow from a few templates.
   • First screen. The request form and 0% installments are visible at once: patients do not have to look for how to book.
   • Services by problem. The cards are named the way patients speak: “If a tooth hurts”, “If you are afraid of dental treatment”.
   • Design. The clinic’s signature colors, large typography and a neat grid.

   

   

   

3. Weeks 3–4

   Trust: works, reviews and a map

   • Content
   • Trust

   It matters for patients to see the result and real reviews. That is why the site has photos of the doctors’ work with a “before and after” slider, reviews, a patient story and a map of the clinics.

   • Before and after. Every work is shown with a slider, and the caption says what treatment it was.
   • Real reviews. Reviews with a rating and a date, and links to the clinic’s social networks.
   • Clinic map. The addresses switch with buttons, and the map shows the nearest clinic.

   

   

   

   

4. Weeks 3–5

   Development

   • Layout
   • Admin panel
   • Languages

   We built the templates and the admin panel, three language versions with correct hreflang markup, forms and integrations.

   • Responsive layout. The site is equally convenient on a phone, a tablet and a computer.
   • Three languages. Russian, Kazakh and English versions without duplicates in search results.
   • Admin panel. The clinic’s team adds pages, prices and photos on its own, without a programmer.
   • Forms and analytics. Requests go to the team, and goals for requests are set up in analytics.

   

   

   

5. Launch

   Launch and handover

   • Migration
   • Training

   We moved the site to the server, connected analytics and request forwarding, and showed the clinic’s team how to add pages.

   • Migration and launch. We published the site and checked that all versions and forms work.
   • Handover. We handed over the access and showed how to add pages and change prices.

   Launch

   1. Move to the servera working website
   2. Analyticsgoals and requests
   3. Handoveraccess and training
   4. Growth from search2,500+ visitors per month

Promotions and banners

For the clinic’s promotions we draw banners in the brand style: a wide one for the website, a square one for social networks and a vertical one for the carousel on the home page.

The Doctor MedProw subsidiary clinic

In parallel we are building the website of the Doctor MedProw subsidiary clinic in Astana. It is still in progress, and when it is done we will turn it into a separate project. The blocks already help us improve the approach on Doctor Dent: below are the ones we will bring to the main site too.

The solution

The main solution is the structure. The site is built around the questions a patient takes to search, not around how the clinic is organized.

• A new design and more than 700 pages: every problem for which a patient looks for a dentist has its own page
• Three language versions: search engines do not treat them as copies and show each visitor the right language
• A request form and 0% installments on the first screen: people see at once how to book and how to pay
• An admin panel where the clinic’s team adds pages, prices and photos on its own, without a programmer
• Analytics and request goals from the first day after launch

Demand first, then design: we start with what and how your clients search for, and turn that into a page map.

Code Republic

The result

Below are the Google Search Console and Yandex Metrica reports for 2026: screenshots as they are, without edits. Search Console covers Google only, traffic from Yandex is not included.

Client review