The landing page of the Russian-speaking business community Force in the USA

The task

A community needs a page that in one screen explains what kind of club this is and why to join, and then leads to a request. The audience is entrepreneurs who read a lot and trust people, not promises. That is why the page has many faces, projects and cases of members.

What we did

1. A neon dark style

   • Idea
   • Graphics

   A dark blue background, turquoise accents and a dot map on the first screen. A narrow bold typeface is chosen for the headings, and inside a heading the words are highlighted with color.

   • Benefit cards. Six cards: the first one white and the others dark with volumetric icons, so that the eye moves in order.
   • Colored words. In the headings the key words are turquoise and the rest is white.

   

2. The founders and today

   • People
   • Trust

   The next block introduces the founders: a large photo and a list of important facts about each in glass cards. Below are cards about what the community does today.

   • The face of the club. A photo of the founders on a dark background, with information in bars around it.

   

3. Figures and projects

   • Figures
   • Projects

   The figures are collected in tiles of different sizes: the first one white, the others dark with a turquoise frame. The club’s projects: a slider with photos on the left and an expandable list of projects on the right.

   • Tiles like in a construction set. The different sizes make the block alive, not a table.
   • Projects as a list. Each row expands and leads to the details.

   

   

4. Members’ cases and reviews

   • Cases
   • Reviews

   The cases are shown as cards with a photo and a caption. The reviews go in a slider: a member’s photo and a short before-and-after story.

   • People instead of slogans. Faces and stories convince better than general phrases.

   

   

5. The mobile version

   • Phone
   • Responsive

   On a phone the blocks stand in one column: figures in tiles, benefits in cards, and the “Become part of the community” button repeats where the person is already ready to decide.

   

   

   

The result

• A bright neon look that is remembered at once and differs from ordinary business clubs
• A story about the community in cards: benefits, founders, figures, projects
• Cases, reviews and press mentions as proof
• A join button on every screen and a mobile version

What the work included

• Landing page design
• The page’s brand style
• Development
• The mobile version
• A request form