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Three versions of the Kyo art toy in different colors on a dark background with Japanese characters
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Art toy · 2026

PitArt × Kyo: design for the launch of a designer art toy

Kyo is a designer art toy of the PitArt brand: a young hero in a panama hat in a graffiti style based on Japanese mythology. We put together the launch design: a logo, a background, three color versions of the hero and carousels for Instagram.

  • Art toy
  • Branding
  • Instagram

PitArt × Kyo

CFO & Art Director · Project 2026

The task

An art toy sells through a story. It was necessary to explain in a few posts who Kyo is and why he is like this, to show him from different sides and to make the three color versions look like one collection.

Four views of the Kyo art toy: a figure in a panama hat, a red mask and with a spray paint can
Kyo from all sides

What we did

  1. The PitArt logo

    • Logo
    • Graffiti

    The logo is drawn in the spirit of wall graffiti: sharp strokes, sharp corners and a white outline that separates the lettering from any background.

    • Readable on any background. The white outline allows placing the logo on both a dark and a bright background.
    The PitArt graffiti logo: black letters with a white outline
    The PitArt logo

  2. The “Pyro Genesis” background

    • Background
    • Illustration

    A background was drawn for the red version: a brick wall with the “Pyro Genesis” graffiti, a dragon in fire, blooming sakura and red spider lilies. For the black and turquoise versions the backgrounds are dark with Japanese characters.

    • One look, its own background. Each color of the hero got its own scene, but they are all in one Japanese-graffiti style.
    The background of the red version: a brick wall with the “Pyro Genesis” graffiti, a fiery dragon and red flowers
    The background of the red version

  3. Carousels for Instagram: the black version

    • Instagram
    • Carousel

    The first series is the black version of the hero. The first slide has the logo and the caption “A designer art toy”, then three slides of the story: who Kyo is, where he lives and what his name means. The last slide asks to subscribe to the channel.

    • The story of the hero. According to the legend, yokai oni are fierce demons, but Kyo is different: he is alien to aggression, wants to learn the human world and takes the name Kyo (虚), “Emptiness” or “Nobody”.
    • Frame. The slide number and the release date in the corners, as on a movie poster.
    Five slides of an Instagram carousel: a cover with the logo, three slides of the story and a call to subscribe
    The “black version” series

  4. The red version

    • Instagram
    • Carousel

    In the second series the hero is in a red mask and a red gradient. The story continues: the blooming higanbana symbolizes parting with the past, and the red gradient and the element of fire stand for an inner awakening.

    • The same template. The slides repeat the grid of the first series, only the color and the background change.
    Slides of an Instagram carousel with the red version of the hero on the “Pyro Genesis” background
    The “red version” series

The result

  • A graffiti logo that works on any background
  • Three color versions of the hero put together into one collection
  • The hero’s story in carousels: from the cover to the call to subscribe
  • Backgrounds that support the character of each version
Three post covers with the versions of the Kyo art toy: turquoise, red and black
Three post covers side by side

What the work included

  • Logo
  • Backgrounds
  • 3D visualization
  • Instagram carousels
  • Three color versions

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