The website and catalog of Dorservis, a manufacturer of blades for heavy equipment

The task

A buyer of blades for a grader or an excavator knows their machine but does not always know the part number. They need to quickly find a blade for their model, understand the price and leave a request. And the manufacturer needs a website that looks like a serious industrial company and at the same time does not lose requests.

What we did

1. The site structure

   • Structure

   We arranged the site into clear sections: the catalog, NM500 plates, delivery, about the company, contacts and news. The catalog is divided by machine types.

   Page map

   Home

   • CatalogMotor gradersExcavators and loadersFront loadersTeeth, adapters, tipsAttachments
   • NM500 plates
   • Delivery
   • About the company
   • News

   The structure relies on how a buyer describes their machine

2. The home page: from the machine to the catalog

   • Design
   • Home

   The home page at once shows five machine types in large cards with photos. Click “Motor graders” and you land in the catalog of blades for exactly those.

   • Choice by machine. The buyer knows what they work on, so the first card is the machine type, not the part number.
   • Promotions. Discounted products stand in a separate block on a light background, they are noticeable on the dark page.

   

   

3. Trust: figures, advantages and geography

   • Trust
   • Content

   So that the buyer believes the manufacturer, the home page has the company’s figures, three reasons to choose it and a map of Russia with the points where shipments go.

   • Figures. Satisfied clients, the most in-demand part numbers in stock, the number of items per year and work all year round.
   • Three reasons. Blades are always in stock, production from a single piece, a large database of drawings.
   • For trading companies. A separate promotion: the banner has a phone number and a button to the catalog.

   

   

   

4. Catalog

   • Catalog
   • Filters

   In the catalog there is a category tree on the left and a “Quick menu” with machinery brands on top (ACE, Bobcat, CAT, JCB, Komatsu, Hyundai, Volvo and others). Products can be shown as a grid or a list and sorted, and at the bottom of the page there is a page switcher.

   • Choice by brand. The brand buttons in one row, a click filters the catalog at once.
   • A product card. A photo, a name with sizes, a “More” button.

   

5. A request form and a banner

   • Request

   At the end of the page there is a “We will answer any questions by phone” form: two fields and a “Get a good offer” button. Next to it are tiles about delivery and an individual approach.

   • Two fields. A name and a phone, the manager will clarify the rest over the phone.

   

   

The result

• A catalog where the right blade is searched by machine type and by brand
• A home page that shows the production, the figures and the advantages, not only products
• Promotions for retail and a separate one for trading companies
• A dark industrial design with yellow machinery as the hero

What the work included

• The site structure
• Design
• A catalog with filters
• Blog
• A request form
• Banners