The Movitop online cinema in Telegram

The task

The task was to make an online cinema that opens right in Telegram: without installing an app or registering on a separate website. The viewer follows a link from a channel or a chat, and the catalog is already in front of them.

What we did

1. Week 1

   Analysis and scenarios

   • Scenarios

   We defined how the viewer finds a film and starts watching and what the Mini App needs for that.

   • The watching scenario. From a link to the start of a film in a few taps.

   The viewer’s path

   1. Telegrama link from a chat or a channel
   2. Mini Appopens without installation
   3. Catalogchoosing a film
   4. Watchinginside Telegram
2. Weeks 2–3

   Prototype and design

   • Prototype
   • Design

   We drew the catalog, the card and the watching screen in the logic of the Telegram interface. The main screen has a big film poster with a rating, genres and a “Watch” button, below it a “New releases” row, and at the bottom a menu of five tabs.

   • The poster and “Watch”. The main film is full screen, and watching is one step away.
   • New releases. A row of posters with a rating and a year; the “All” link opens the catalog.
   • The bottom menu. Home, Catalog, Search, Favorites and Profile.
   • A familiar interface. The “Close” button and gestures are as in Telegram, so the user does not have to get used to anything.

   

3. Next

   Development

   • Development

   We built the Mini App and connected it to the catalog’s server side.

   • Mini App. One code base for iOS and Android.
   • Catalog. The server side from which the app takes the films.
4. Launch

   Launch

   • Testing

   We tested it on iOS and Android and published the app.

   Launch

   1. Move to the servera working website
   2. Analyticsgoals and requests
   3. Handoveraccess and training
   4. Developmentnew features

The solution

• A Telegram Mini App: opens from a chat without installation
• The main screen with a poster, a row of new releases and a menu of five tabs
• The catalog and the film card in the presentation familiar to Telegram
• One code base for iOS and Android

Client review